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New York – Week 6’s AMERICA’S GAME OF THE WEEK on FOX, a highly anticipated matchup between the Dallas Cowboys and the Green Bay Packers, is the highest-rated and most-watched game of the 2016 NFL season, delivering FOX Sports an impressive 28 million viewers on average with a huge 15.8/30 household rating/share, according to national figures released by Nielsen Media Research.AGOTW, FOX’s late afternoon window during NFL doubleheader Sundays, America’s highest-rated and most-watched television show for seven consecutive years, continues to dominate the television landscape in 2016. Through three telecasts, AGOTW is averaging a 14.7/29 with 26.0 million viewers. While that is off just a touch from last year’s 15.2/30 (26.5 million viewers) on FOX, it still easily ranks as the highest-rated and most-watched program in all of television this year.FOX NFL SUNDAY, FOX Sports’ signature NFL pregame show airing at 12:00 PM ET, further extended its supremacy, averaging a 3.0/8 and 4.6 million viewers for the Week 6 installment. Season-to-date, FOX NFL SUNDAY is maintaining a healthy +24% lead over its direct competition, CBS’s NFL Today (vs. 2.5/7 – 3.8 million viewers). FOX NFL KICKOFF, airing Sunday’s at 11:00 AM ET on FOX, is up +19% on viewership (1,193,000 vs.
1,005,000) and +14% on rating (0.8 vs. 0.7) compared to last year.
ADVERTISEMENTThe Week 1 NFL national window, featuring Seahawks-Packers in 89% of markets, had a 12.7 rating and 22.8 million viewers on FOX Sunday afternoon — down 18% in ratings and 17% in viewership from last year (15.5, 27.5M) and down 6% and 2% respectively from 2015 on CBS (13.5, 23.3M). Last year’s window featured Giants-Cowboys and the 2015 telecast featured Ravens-Broncos.The 12.7 rating is the lowest for the Week 1 NFL national window in 14 years, since FOX posted a 12.5 for coverage featuring Falcons-Cowboys in 2003. The previous low over that span was a 13.0 for coverage featuring Cowboys-Browns in 2008, also on FOX.It was the least-watched Week 1 national window since that 2008 telecast, which had 20.9 million. ADVERTISEMENTEarlier in the day, regional action featuring Philadelphia-Washington in 51% of markets had a 6.6 rating and 11.3 million viewers — down 28% in both measures from last year (9.2, 15.8M) and down 27% and 24% respectively from 2015 on CBS (9.0, 14.9M).It was the lowest rated and least-watched Week 1 window on broadcast television since the first half of that 2008 doubleheader on FOX (5.1, 7.9M).Competing news coverage of the approaching Hurricane Irma may have affected the numbers.
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The Weather Channel averaged 4.3 million viewers from 1-8 PM ET Sunday (on the comparable day last year, the network’s top hour had 284,000).Wknd. Numbers via ShowBuzz Daily.